Online Social Media and Big Brand Fear of Networks
I read one of the most thought provoking posts on social media use I have read in a long time today by Steven Hodson. I rarely if ever comment on blogs, so the fact that I nearly bored poor Steven to...
View ArticleAwesome Social Media Commerce Summit! Insights & feedback…
I went to the BazaarVoice Social Commerce Summit last week in Austin, TX – what a great city… It was the best conference from a pure learning’s perspective I have been to in ages, and I have to admit...
View ArticleClik here to view.
Voice of Customer – Listen, Change and Win!
One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax...
View ArticleSearch Optimization: Still Misunderstood & Under-utilized?
I think so, to both. This is a quick study of why I do… SEO is Misunderstood Background Search engine optimization (SEO) is a term that was coined in July 1997, where it was used publicly in what was...
View ArticleSEO… Something for Every-One
I watched a movie the other day about how to put a different spin on ideas that you find common but that the every-day man might not. It wasn’t a documentary by any manner of means, it was a...
View ArticleClik here to view.
UGC – Maximize Your Online Exposure with People Power
While less than 9% of internet users contribute the majority of user generated content (UGC: Rubicon 2008), many people who use the internet on a regular basis have at one time or another contributed...
View ArticleClik here to view.
UGC and Small Business – What Works & Why
Two Frequently Asked Questions by SMEs How do I make sure UGC is optimized and ranks well? Are there strategies I can use to get the most out of my UGC from an SEO point of view? The simple answer is...
View ArticleClik here to view.
BuZZZ, Forum Frenzy & UGC
Creating buzz around a product on an external forum or blog can be very effective, especially if the blog is full of relevant links to deep product or service pages on the brand site. But it’s not...
View ArticleClik here to view.
5 Top Reasons to Evaluate Your Social Strategy
… It’s hurricane season in the world of online marketing – in terms of stats that is. They’re everywhere, flying fast and furious and changing the landscape: Strategies that withstand the deluge of...
View ArticleClik here to view.
3 Top Organic Search Questions…Answered: #1.Selection #2.Placement...
This is a really big topic, but as I’ve been asked to explain these 3 facets of organic search marketing numerous times, I thought a quick high-level overview might be of use. 1. Which Search Terms...
View Article
